So, your property is on the market (or you’re thinking about listing it) and you KNOW that to get ahead of the rest, you need to stand out and get your property in front of the right buyers. But WHAT marketing should you be asking your agency for to ensure you’re getting the best results? Here’s our quick insider’s tips to really standing out:
VIRTUAL REALITY
95% of people look online when buying a home. That’s huge, right? But with thousands of houses on the market, you need to stand out and offer a different experience. Hello virtual reality (VR)! VR allows people to connect and interact with your property in a completely new way, ‘walking’ from room to room – not just view it as a still image – all from their own smartphone. People can view your property from anywhere, at any time! If you don’t have VR marketing, your property is trapped in the dark ages. Make virtual reality YOUR reality by partnering with an agency that offers these industry-leading services.
SIGNBOARDS THAT SHINE – LITERALLY!
We all know the point of a signboard – the big, bold, unmissable signal to the world that shouts ‘hey, here I am, your dream purchase’ to potential buyers. One problem though; with most people at work during the day and doing the commute home in the fading light, your ‘normal’ sign is only working for you half the time, left in the dark as the sun sets.
The fix? Upgrade to digital or light up options and shine a lot of light on your property 24/7, capturing anyone going past your property – no matter the time of day.
SOCIAL MEDIA MARKETING
The facts speak for themselves; with 15 million Australians on Facebook alone and the average Australian spending 5.5hours online each day, your buyer is most likely using social media.
Social media marketing gets your property ‘pushed’ to people without them needing to go looking. A strong agent will know how to target buyers in your local area, as well as investor markets, and get your property in front of them. It’s really as simple as this; social media marketing is a must.
