When you put your property on the market, there’s a few mistakes you’ll want to avoid making to ensure you don’t fall into a property-sale pit. We’ve asked leading agents to share the 3 biggest mistakes they see sellers make – and how to avoid them. Have a ‘qlick’ look below.
1. MISPRICING YOUR PROPERTY
Might seem backwards, but properties that are overpriced when they first go to market tend to sell at a lower price than they could have if they’d been appropriately priced in the first place.
Why? It limits the buyers in the door as you’ve outpriced some of your market. It can cause your house to sit on the market longer than the average ‘days on market’ in your area – which is bad as buyers start to ask the question “what’s wrong with it?” or come in with a low offer thinking you just want it sold – which often by then, you do.
THE ‘QLICK’ FIX:
• Get an expert property value (hint hint, we do them for FREE and they’re just a ‘Qlick’ away).
• Do your homework and don’t be fooled by agents who’ll overprice your property just to get your business
2. NOT PREPARING THE PROPERTY TO SELL
You’ve heard the saying ‘first impressions last’, and the first impression your property makes is critical. Buyers need to be able to imagine your property meeting their needs. They need to see themselves living there, or see it being a low-maintenance investment.
THE ‘QLICK’ FIX:
• Declutter, and then declutter again. This will allow buyers to be able to imagine themselves in the home. It can also make rooms seem bigger and see the potential of each space.
• Do the little things that make a big difference such as a good clean-up of the garden, a thorough clean of the house, and patch jobs here and there. It all adds up.
3. THINKING MARKETING DOESN’T MATTER
Marketing is one of the most important tools when it comes to selling your property – meaning it REALLY matters. Great property marketing attracts the right buyer, reducing time on the market and often achieving a higher sale price. As the saying goes, you can’t sell a secret!
THE ‘QLICK’ FIX:
• Work with a real estate agent who knows the ins-and-outs of industry leading property marketing to ensure your property is in the right places, in front of the right people.
• Invest in your marketing; it will often mean the best return for you in the long-term.